Kason Giles

Kason Giles is a Digital Strategist at Crossroad Media, where he partners with life sciences, health, and pharma organizations to drive meaningful growth through SEO and analytics. With a sharp focus on discoverability, technical structure, and performance data, Kason helps mission-driven teams build digital strategies that align with real-world impact. He’s contributed to initiatives ranging from structured data optimization and knowledge graph visibility to GA4 implementation and content taxonomy strategy.

Kason’s approach is rooted in curiosity, clarity, and a deep respect for how people search. His ability to connect the dots between user behavior, technical systems, and content strategy makes him an invaluable contributor to client growth. Grounded in data but always thinking forward, Kason embodies Crossroad’s belief that great strategy starts with understanding—and ends with measurable results.